100% Organic, from soil to plate!
we're building
a pure future
Back to THE ROOTS:
Pure and locally grown, smartly packed, and straight to you.
We bring pure and delicious food to everyone. Organic? Of course, that's in our roots! With the best vegetables and fruits, locally grown where possible and smartly packaged. We deliver flavor, convenience, and a touch of green happiness to every plate.
Everyone deserves pure food, without any fuss.
What makes us different?
01
Delicious & healthy
Our products are made to be enjoyed. Organic isn’t a statement, it’s simply the way it should be.
02
Local & sustainable
We source as much as we can from the Netherlands (because local is smart). With our short supply chain, we keep it fresh and green."
03
Building a
pure future
We are always looking for ways to work even more purely, from regenerative farming to mono-material packaging, so that not only our customers but also the planet can be happy.
OUR
PRODUCTS
At Pure, we keep it simple: healthy, delicious, and hassle-free. We have four categories, each with its own story. Different? Yes. But one thing always stays the same: pure enjoyment, every single bite.
Always from Dutch soil, always a good and pure idea.
Locally rooted: sourced from the Netherlands year-round, always fresh and pure in flavor.
Veggies without fuss, pure, delicious, and sustainably packaged.
Fresh fruit, pure plessure.
100%
Organic?
We guarantee 100% organic produce, starting from the cultivation of the seed. Our organic process begins at the source, not just during cultivation.
US
ABOUT
We are a proud family business with a strong focus on sustainability. In 2023, we built the most sustainable packaging station in Europe, fully BREEAM-certified, as part of our commitment to a greener future.
We believe in pure, honest food, locally sourced where possible, sustainably packaged, and made with care for people and the planet.
"We deliver flavor, convenience, and a touch of green happiness to every plate."
// PURE